3,14BAN shortlisted for the Marie Claire Sustainability Fashion & Beauty Award 2025
In 2025, the founder of 3,14BAN, Kateryna Uvarova, was shortlisted for the “Legend of Ukrainian Sustainable Fashion” nomination as part of the Marie Claire Sustainability Fashion & Beauty Award 2025. This category brings together brands and professionals with long-term experience in sustainable design, upcycling, and the circular economy.
Since 2019, 3,14BAN has been working with upcycling in Ukraine. The brand uses advertising banners, PVC materials, technical fabrics, and decommissioned textiles—materials that typically have no further use.
At 3,14BAN, these materials are transformed into upcycled bags, backpacks, shoppers, and accessories. This approach helps reduce waste and supports the development of responsible fashion in Ukraine.
3,14BAN is a Ukrainian sustainable fashion brand that continues to operate during the war. Production facilities in Kharkiv and Lviv support the local economy and help preserve jobs.
We work with materials that carry a complex history and transform them into functional products designed for long-term use.
In addition to developing the 3,14BAN brand, Kateryna Uvarova is involved in educational programs, mentorship, and the development of upcycling initiatives in Ukraine. Lectures, teamwork, and participation in professional communities contribute to the promotion of conscious consumption and a sustainable approach to fashion.
This consistent work in the field of sustainable fashion and upcycling became the basis for inclusion in the shortlist for the nomination.
In 2025, 3,14BAN did not win the award; however, being shortlisted for the Marie Claire Sustainability Fashion & Beauty Award 2025 alongside other Ukrainian sustainable brands is important for the team. It confirms the relevance of the chosen approach and its alignment with contemporary sustainable fashion standards.
3,14BAN continues to work with upcycling, banner recycling, and sustainable design in Ukraine, expanding cooperation with responsible partners and creating products with a clear function and meaning.