Upcycling as Part of Beauty: 3,14BAN Created Eco-Merch for L’Oréal in Ukraine

Upcycling as Part of Beauty: 3,14BAN Created Eco-Merch for L’Oréal in Ukraine

The collaboration between 3,14BAN and L’Oréal in Ukraine is an example of how sustainable design, responsible production, and upcycling in Ukraine can come together to create a new generation of corporate eco-merch.

In 2025, the 3,14BAN team created a series of upcycled tote bags from banners for L’Oréal in Ukraine — made from recycled PVC billboards previously used at branded events. Materials that could have become waste were given a second life as stylish and durable eco-shoppers.

Each banner tote is a unique piece, handcrafted by Ukrainian artisans with attention to every detail. Thanks to upcycling, the materials retain their original color and texture while gaining a new purpose.

These eco banner bags combine practicality, style, and care for the planet. They demonstrate that upcycling is not just a passing trend, but an innovative direction in sustainable production in Ukraine — helping companies reduce waste and shape a conscious brand image.

3,14BAN × L’Oréal is more than a limited collection. It is an example of ethical merch that reflects the values of modern business: beauty, responsibility, and sustainability.

For L’Oréal in Ukraine, this project continues its global sustainability initiative, where eco-design, ethical production, and social responsibility are integral parts of corporate culture.

For 3,14BAN, it is an opportunity to demonstrate that a Ukrainian upcycling brand can create eco-merch for global companies, proving that sustainable fashion and corporate style can coexist in harmony.

Today, more and more companies are seeking alternatives to traditional merchandise — and turning to upcycling in Ukraine. This approach simultaneously:

  1. reduces plastic and PVC waste,
  2. supports local production,
  3. highlights brand values,
  4. and strengthens a positive ESG reputation.

Upcycled merch for business is not just a corporate gift. It’s a communication tool that speaks about responsibility, environmental awareness, and innovative thinking.

Since 2019, 3,14BAN has been transforming used advertising banners, denim, textiles, and technical materials into accessories, tote bags, laptop sleeves, and corporate eco-merch.The brand’s mission is to promote conscious consumption, support the circular economy, and prove that responsible business can be stylish.

3,14BAN × L’Oréal tote bags are bags with a story, made in Ukraine, combining upcycling, sustainable fashion, and ethical design. They show that eco-merch can be aesthetic, practical, and meaningful.

If you’re looking for eco-friendly merch for your company that tells your story and reflects your values — 3,14BAN will create it for you.