Coca-Cola & 3.14BAN | PIBAN 2021

In 2021, the 3,14BAN team created special corporate merchandise for Coca-Cola using innovative approaches and environmentally conscious materials. The project consisted of recycling old advertising banners that were once part of the corporation's events and turning them into unique, stylish accessories.
The 3,14BAN team collected old Coca-Cola advertising banners that were no longer in use and gave them a new life in the form of stylish bags. Over 100 bags were sewn within one week. This project has become a vivid example of environmental responsibility and an innovative approach to waste recycling.
3,14BAN's mission is to promote a culture of conscious consumption and recycling of materials that may seem unnecessary. The creation of corporate merchandise for such a large company as Coca-Cola emphasizes the importance of environmental responsibility even for large corporations.
This project not only helped reduce waste, but also raised awareness of the importance of recycling and reusing materials. The products created from the banners have become not only functional but also symbolic accessories that emphasize Coca-Cola's commitment to environmentally responsible business. The banners that were once part of the corporation's events have become functional bags that carry the concept of conscious consumption thanks to 3.14BAN.