In 2021, 3,14BAN and Coca-Cola launched a unique project that not only demonstrates environmental responsibility but also embodies the principles of conscious consumption. Using innovative methods and recycling old advertising banners, 3,14BAN has created corporate merchandise that impresses with its originality and environmental benefits.
The 3,14BAN team turned old Coca-Cola advertising banners that were no longer in use into stylish and functional accessories. These banners, which once adorned the corporation's events, have found a new life in the form of bags. More than 200 bags were sewn within two weeks, which became a vivid example of an innovative approach to waste recycling and environmental responsibility.
The project helped reduce waste and raised awareness of the importance of recycling and reusing materials. The products created from the banners have become not only functional but also symbolic accessories that emphasize Coca-Cola's commitment to environmentally responsible business.
3,14BAN continues to implement the principles of sustainable development by engaging a wide range of partners and clients. Each 3,14BAN project contributes to the development of environmental awareness and responsibility in society.